Retailers can distinguish themselves by offering products that will ultimately affect their future.
If you own a coffee shop, you're in a great position to make an impact beyond your front door. More consumers than ever are voting with their dollar—buying products that align with their ideal(s) of how the world should be. These consumers are included to choose one coffee shop over another if they feel that shop shares their values—such as by carrying sustainable coffee(s). Thus when all else is equal,
Consider the issue of how coffee pricing versus affects coffee quality. (You thought...
