Get the nuances of customer interactions right, and you’ll see more repeat customers.
Sharpening your sales skills can help you and your staff sell more drinks and meals—and build a steady base of regular customers. It can also help you attract investors to your business model or land a business loan.
Contrary to what you may assume, you don’t have to be an extrovert to be good at sales. It doesn’t matter if you’re oozing with small-talk skills and confidence (in fact, this can sometimes work against you), or if you’re more shy and introspective. Either way, you have an equal chance of...