If you’re thinking about expanding your drink or food menu, selling gift items or going beyond your shop to find new business, there a few things to look at before you leap.
Walking into a coffee shop for a pastry and a latte can be overwhelming. You might be confronted with 20 or more beverage options—or retail goods (candies, greeting cards, t-shirts, coffee mugs, kettle chips, tins of tea, etc.)
While a sparse, modern coffee shop with a minimalist menu looks great on the surface, let’s face it: It’s hard to pay the bills when you’re selling coffee and not much more. Starbucks sells much...